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PuR Éclaire
About PuR Éclaire
We are pleased to announce that the PuR Éclaire range is the unrivaled solution amongst the scented laundry products available today. Based on fragrances perfected over 4 years of hard research at deBary Biotech and containing ingredients carefully selected from leading suppliers in Europe, America and China, our capsules provide an unparalleled aromatic experience for your laundry, setting a new standard of excellence in household chemical products.
New
Floréal
Specifically formulated for white fabrics
1L | 2L | 3L
New
Brumaire
Everyday freshness for casual clothes
1L | 2L | 3L
New
Printemps
Luxurious care for delicate wear
1L | 2L | 3L
New
Paris
Color-protecting formula for dark clothes
1L | 2L | 3L
Monaco
For delicate fabrics and luxurious wear
40 pcs. | 60 pcs.
Provence
For peace of mind and gentleness of care
40 pcs. | 60 pcs.
Fontainebleau
For bright and saturated colors
40 pcs. | 60 pcs.
Paris
For elegant and sophisticated looks
40 pcs. | 60 pcs.
Monaco
For delicate fabrics and luxurious wear
25 pcs.
Provence
For peace of mind and gentleness of care
25 pcs.
Fontainebleau
For bright and saturated colors
25 pcs.
Paris
For elegant and sophisticated looks
25 pcs.
More products
Why PuR Éclaire？
Premium care. Proven results.
  • Eco-Friendly Formula with High-Quality Surfactants
    Strictly phosphate-free, unlike many local brands that still use STPP (Натрий триполифосфат) for cost-cutting. Instead, we use AES (SLES) and K12 (SLS), derived from high-quality palm and coconut oils from Indonesia and Malaysia.
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  • Perfume-Level Fragrance with Long-Lasting Release
    Developed with Givaudan, our multi-layered, perfume-grade scent blends top and base notes (e.g., Provence lavender & Damascus rose). Ester-based fixatives ensure the fragrance lingers long after washing.
    02
  • European-Inspired Aesthetics & Fragrance Storytelling
    Each fragrance pays tribute to a real European region, using local-origin extracts like Levantine rose. Our Western European design team creates packaging that reflects the scent’s essence and premium feel.
    03
  • Dermatologically Tested & Hypoallergenic
    Free from harsh preservatives, including formaldehyde, parabens, and optical brighteners, making it gentle on the skin.
    04
  • Sustainable Packaging & Refill Options
    Our 100% recyclable bottles avoid non-eco-friendly components. A 2.5L refill version reduces plastic waste while offering an affordable, eco-conscious choice.
    05