deBary Biotech was established in 2018 in Guangzhou, China, with a clear focus on the production of laundry capsules — an innovative and convenient format that meets the demands of the modern consumer. From the very beginning, we emphasized technological excellence, eco-friendliness, and product safety.

During the first two years, the company focused on developing effective formulations and testing production processes. We established an experimental production line, conducted numerous iterations on the composition, capsule coatings, and packaging. We also built a network of reliable raw material suppliers and initiated collaborations with technology partners and R&D centers.

In 2020, the company commenced mass production and launched sales within the domestic market of China. Over the next two years, we established a solid presence in several provinces, expanded our product range, and optimized logistics. deBary Biotech established itself as a supplier of stable quality, flexible in working with wholesale clients and marketplace platforms.

The company underwent a significant scaling phase: we established an export department, adapted formulations to meet international regulations, carried out a rebranding, and forged partnerships with key marketplaces in Asia. The primary focus was on expanding into the markets of Hong Kong and South Korea.

In 2023, deBary Biotech officially entered the markets of Hong Kong and South Korea.

In Hong Kong, on the HKTV Mall platform, the brand achieved 3rd place in the laundry capsule category, demonstrating consistent sales of 600+ units per SKU per month.

In South Korea, on Coupang, the company secured a position in the Top 10 best-selling brands in its category, with 500+ units per SKU per month.

In 2024, deBary Biotech officially entered the Russian market, launching its own production facility in the Tula region. The plant is equipped with modern automated lines and focuses on producing key categories of household chemicals: laundry gels, shampoos, conditioners, and other liquid products. The establishment of local production significantly reduced logistics costs, allowed for better adaptation of products to regional preferences, and strengthened the company's position in the CIS market.

As of 2025, deBary Biotech is among the fastest-growing producers of household chemicals in the E-commerce market in Russia.
On the country’s largest platforms, Ozon and Wildberries, the company’s sales of laundry capsules exceed 600 units per SKU per month, reflecting the strong consumer trust in the brand.
With more than 120 employees worldwide, a flexible supply chain, significant investments in R&D, and an expanding international presence, deBary Biotech continues to follow its mission of improving everyday life by offering modern, safe, and effective solutions for the home.