Panache
About Panache
Panache — Where Clean Meets Grace.
Immerse yourself in the quiet elegance of Japanese refinement. Panache is not just a detergent — it’s a ritual, a moment of calm amidst the rush. A soft scent lingers like a whisper on freshly washed linens, a gentle reminder of care and intention.
Crafted in Japan for homes around the world, every drop of Panache reflects precision and purpose. The formula glides through fabric, lifting away the chaos of the day — stains, dust, and dullness — leaving behind only clarity, softness, and scent. Think of morning air through an open window. Think of serenity bottled.
Choose Panache —
because beauty should be lived, not just seen.
Immerse yourself in the quiet elegance of Japanese refinement. Panache is not just a detergent — it’s a ritual, a moment of calm amidst the rush. A soft scent lingers like a whisper on freshly washed linens, a gentle reminder of care and intention.
Crafted in Japan for homes around the world, every drop of Panache reflects precision and purpose. The formula glides through fabric, lifting away the chaos of the day — stains, dust, and dullness — leaving behind only clarity, softness, and scent. Think of morning air through an open window. Think of serenity bottled.
Choose Panache —
because beauty should be lived, not just seen.
Grasse Rose
For everyday washing for the whole family
2L | 3L
Provence Lavender
For delicate fabrics and bed linen
2L | 3L
Grasse Rose
For everyday washing for the whole family
2.5L
Provence Lavender
For delicate fabrics and bed linen
2.5L
Why Panache？
Japanese precision for impeccable fabric care.
- Panache — Where Clean Meets GraceStrictly phosphate-free, unlike many local brands that still use STPP (Натрий триполифосфат) for cost-cutting. Instead, we use AES (SLES) and K12 (SLS), derived from high-quality palm and coconut oils from Indonesia and Malaysia.01
- Perfume-Level Fragrance with Long-Lasting ReleaseDeveloped with Givaudan, our multi-layered, perfume-grade scent blends top and base notes (e.g., Provence lavender & Damascus rose). Ester-based fixatives ensure the fragrance lingers long after washing.02
- European-Inspired Aesthetics & Fragrance StorytellingEach fragrance pays tribute to a real European region, using local-origin extracts like Levantine rose. Our Western European design team creates packaging that reflects the scent’s essence and premium feel.03
- Dermatologically Tested & HypoallergenicFree from harsh preservatives, including formaldehyde, parabens, and optical brighteners, making it gentle on the skin.04
- Sustainable Packaging & Refill OptionsOur 100% recyclable bottles avoid non-eco-friendly components. A 2.5L refill version reduces plastic waste while offering an affordable, eco-conscious choice.05